Between 2014 and 2017, our brand founder ventured into the lingerie industry. After completing her education and gaining expertise in the sector, including future planning, design, and marketing processes, she launched the sale of capsule special production Underwire Bra models on e-commerce marketplaces between 2017 and 2019.

Following the interest and positive feedback for the collection, she took the initiative to establish a brand, officially launching e d d e on social media platforms in 2020 and securing its trademark. Since its founding, thanks to your tremendous support, e d d e has grown as a team and rapidly expanded across social media platforms, reaching millions of followers.

e d d e is a design brand offering lingerie, bustiers, and dresses, presenting a unique and vibrant array of products like no other.

From design to marketing, our brand maintains professional standards within all commercial and ethical rules, with every process managed directly by the dedicated e d d e team.

We take pride in being pioneers in Turkey, introducing colorful, wireless lingerie with underwire, and becoming an inspiration and focal point due to our brand’s distinctive, original, and stylish identity.

To make you feel like a princess in a fairytale world, we bring together the most special colors and models, preparing every detail exclusively for you.

Our unique designs, created just for you, are handled with the same dedication throughout the entire journey, from production to sale, ensuring we serve you with sincerity and care.

We can’t wait to bring the enchanting princess collections into your wardrobe and take you on a vibrant journey with e d d e. ♡

Founder,
Elif DURAN